For my mini project I wanted to discover what factors are most important in making a video popular and what curves fit a view count graph. I selected three topics (sledding, card tricks and minecraft modes) because I believed they would have little outside interference. Using a site called WebNumbr, I recorded the view counts every hour for eight days on approximately ten videos in each category. At the end of the eight day period I collected additional data to try to determine the most important factor in a video’s popularity. From the data I collected, the number of subscribers is the most important factor. If a user has a lot of subscribers their new videos will usually fit a logarithmic curve and quickly gain many views. If a user doesn’t have a lot of subscribers the most important factor was view counts of the user’s other videos. With just one popular video, the view count of a user’s other videos will also likely increase. Tags could also help boost a view count, but couldn’t seem to cause viral behavior. Likes and dislikes didn’t have much of an impact on the life cycle of the video. For slides and an excel spreadsheet of data click here. For view count data, go to webnumbr.com and search MinecraftMod, cardTrick, or sledding.
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sna 2:23 am on January 16, 2012 Permalink | Reply
Tags: mini project ( 2 ), Video ( 2 ), view count, YouTubeVN:F [1.9.22_1171]
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sna 6:07 pm on November 17, 2011 Permalink | Reply
Tags: Facebook ( 4 ), Social Networking ( 3 ), Twitter ( 4 )
I am sure many of you have heard of the McRib. It comes around once a year for a limited time and seems to have a cult-like following. How does this mystery meat sandwich cause so much hype? McDonalds has learned to use social networks. In their 2011 commercial, McDonalds shows people texting their friends about the return of the McRib and advertises, “McRib is back nationwide, so get the word out because that saucy goodness is only here for a limited time.”
If you go onto youtube there are thousands of videos concerning the McRib. Even one calling “How to Clone a McRib Sandwich” which details how to make your own McRib once the sandwich has gone (it has nearly 100 thousand views). The McRib has also made it to other popular sites like Facebook and Twitter. On Facebook there is a game called “The Quest for the Golden McRib” as well as many fan pages. You can follow the McRib happenings on Twitter or go to the McRib locator website to find McDonalds locations with confirmed McRib sightings.
Whether you are a fan of the McRib yourself or it makes you want to gag, you cannot deny that McDonalds has done something right with this sandwich. In 2010 when the McRib returned, McDonalds saw a 4.8% increase in sales. This type of increase was made possible by the buzz that McDonalds was able to create in social networks.VN:F [1.9.22_1171]